SEG Pop Up Display Walls & Counters

A SEG pop up display gives your expo stand a taut, seamless fabric backdrop on a reusable frame. Compare walls, counters and showcases by size, then request a free 2D mockup.

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SEG Pop Up Display Walls & Counters

6 products

SEG Popup Display with TV Mount & External Shelves

SEG Popup Display with TV Mount & External Shelves

$1,675
SEG Popup Counter

SEG Popup Counter

$1,166
SEG Popup Straight Media Wall

SEG Popup Straight Media Wall

$1,118
Popup SEG Backlit Counter

Popup SEG Backlit Counter

$1,529
SEG Popup - Internal Showcase with Recessed LED Ring

SEG Popup - Internal Showcase with Recessed LED Ring

$1,484
SEG Popup Curved Media Wall

SEG Popup Curved Media Wall

$1,726
800+ Products available
50,000+ Orders
30+ Countries
22+ Years experience

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Not sure which display fits your booth?

Get a free 2D mockup with your artwork β€” see exactly how it looks before you order. 7,000+ happy exhibitors.
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Not sure which display fits your booth?

What our customers say

4.9from 7,200+ reviews
Excellent print quality. We were so happy with our the Shell scheme Exhibition Graphics we got from BackDrop Source NZ. We were provided tracking details through WhatsApp which was odd, but everything arrived as expected. And the quality of the graphics was very good. We used them at an Expo over the weekend just been and everything was the size and quality we wanted.
Heidi B.NZ
Great quality and exceptionally fast delivery Very happy with the result. Our backdrop is light and very portable, and looks excellent on display. Thank you! In the photo it’s just the wall at the back.
Paul DNZ
Easy to assemble and looks great I was pleasantly surprised how easy the backdrop was to put together (and disassemble afterwards) and how good it looked on the night of our event. Made our workshop guests feel like celebrities - all that was missing was the red carpet!
Simon YNZ
Amazing service and product Super fast team.. helpful on live chat always got back to me within 10 minutes on email about art work.. great price.. their process is very quick and slick ..
Justin L.NZ
Fabulous Service and Product We have ordered new skins for our media wall 3 or 4 times in the past, and have always been happy with the product, which is so easy to use and change out. This time we had a few additional requests; we wanted a double-sided product, had a fairly low-resolution image we wanted up to 3m wide... and of course, we needed it in a hurry! The team were amazing to deal with. The product arrived early, and we were blown away by the absolutely outstanding quality of the image. Thank you so much, we will be customers for life!
Amanda B.NZ

Which SEG pop up display format fits your stand?

Start with what your stand needs to do: act as a backdrop, show video, display a product or give staff a counter to work from. Every product in this range pairs a collapsible pop-up frame with a silicone edge graphic. A thin silicone strip is sewn around the edge of the printed fabric and pressed into a channel in the frame, so the graphic sits taut with no exposed poles, clips or Velcro. The products differ in shape and in what is built into the frame.

Media walls

  • SEG Popup Straight Media Wall: a flat backdrop in ten module sizes, from a slim 1*2 tower to a full 4*4 wall. This is the most flexible choice for a trade show booth or a branded photo wall.
  • SEG Popup Curved Media Wall: a gentle curve that wraps the back of an expo stand and is easier to read from an angle. It comes in 3*3, 3*4 and 4*3.

Walls with built-in features

  • SEG Popup Display with TV Mount & External Shelves: runs a video loop and holds samples or brochures on the same wall.
  • SEG Popup - Internal Showcase with Recessed LED Ring: a lit, recessed nook set into the wall to spotlight a hero product.

Counters

  • SEG Popup Counter: a branded front counter, 1m or 2m wide, for greeting visitors and running demos.
  • Popup SEG Backlit Counter: lit from inside so your logo glows, which helps in dim halls and at evening launches.
ProductFormatComplete display fromReplacement print only from
SEG Popup Straight Media WallFlat wallNZD 1118NZD 221
SEG Popup Curved Media WallCurved wallNZD 1726NZD 393
SEG Popup Display with TV Mount & External ShelvesWall with TV mount and shelvesNZD 1280Not listed
SEG Popup - Internal Showcase with Recessed LED RingWall with LED-lit showcaseNZD 1484Not listed
SEG Popup CounterCounterNZD 1166NZD 211
Popup SEG Backlit CounterBacklit counterNZD 1529NZD 211

How do module sizes translate to metres on the floor?

Wall sizes are listed as modules, with width first and height second. Each extra column adds about 0.75m of width, and each extra row adds about 0.75m of height. Every wall in this range is 0.4m deep, and the counters are 37cm deep. Matching modules to your floor plan is the simplest way to avoid ordering the wrong size.

Matching walls to common booth sizes

  • 3x3m booth: a 4*3 (3m W x 2.3m H) or 4*4 (3m W x 3m H) wall fills the back. Choose the lower 4*3 if the venue limits height or the shell scheme walls are low.
  • Smaller or corner spaces: a 2*3 or 3*3 wall leaves room for a counter and for visitors to step in.
  • 6x3m stand: place two 3m-wide walls side by side, or combine a 3m wall, a 1*4 tower and a 2m counter, to create a modular display wall along the back.
  • In-store promotion: a 1*3 or 1*4 tower fits beside an entrance or checkout without blocking aisles.

Measure your space, then subtract the frame depth and the room staff need behind the counter. If a module height is a close call, choose the shorter option.

ModuleWidth x heightAvailable in
1*20.77m W x 1.5m HStraight
1*30.77m W x 2.3m HStraight, Showcase
1*40.77m W x 3m HStraight, TV Mount, Showcase
2*21.5m W x 1.5m HStraight
2*31.5m W x 2.3m HStraight, Showcase
2*41.5m W x 3m HStraight, TV Mount, Showcase
3*32.3m W x 2.3m HStraight, Curved, TV Mount, Showcase
3*42.3m W x 3m HStraight, Curved, TV Mount, Showcase
4*33m W x 2.3m HStraight, Curved, TV Mount, Showcase
4*43m W x 3m HStraight, TV Mount, Showcase

Should you buy a complete SEG pop up wall or a replacement print?

A complete display includes the frame and your printed graphic. A replacement print only (no frame) is the fabric graphic on its own, made to fit a frame you already own. Because the graphic presses into the frame channel, changing your branding for a new campaign, season or client only means ordering new fabric.

Buy the complete display when

  • this is your first SEG frame, or you need a new size or shape
  • you want built-in features such as the TV mount, shelves or the LED-lit showcase
  • you are adding a counter or a second wall to an existing set-up

A replacement print is enough when

  • you already own the same product in the same module size
  • your logo, offer or event branding has changed
  • your current graphic is worn after many shows

These are the replacement print only prices listed on this page: the straight media wall from NZD 221, the curved media wall from NZD 393, and both counters from NZD 211. This is how a modular SEG display earns its keep. You buy the frame once, then refresh the fabric as often as your marketing calendar needs. If the product you own is not shown with a print-only option, ask the team before ordering.

Is SEG fabric worth the step up from a banner stand?

A SEG pop up display costs more up front than a roll-up banner, so it is fair to ask what the extra money buys. The short answer is a bigger, cleaner brand presence that you can reuse across many events.

  • Seamless finish: dye-sublimation printing puts the colour into the fabric, and the silicone edge pulls the graphic flat to the frame, with no exposed poles or banner hems.
  • Looks good on camera: a SEG media wall reads as one solid branded backdrop in photos and video taken at your stand.
  • Packs as fabric: the graphic comes off and packs down with the frame, so it does not stay rolled on a spring-loaded cassette.
  • Grows with you: each piece belongs to the same modular display system, so you can add a counter, a tower or a second wall later and keep a consistent look.

If you are comparing every SEG fabric display NZ suppliers offer, look past the headline price and check what is included: frame, graphic, lighting, shelves and carry bag. In this range, each product name tells you its built-in features, and every price quoted is for the complete display unless it is labelled replacement print only.

Worried your artwork might print fuzzy or off-centre? Request the free 2D mockup preview to see your layout on the size you have chosen before anything is printed.

What happens between ordering and setting up on show day?

  1. Pick the product and module size using your booth measurements.
  2. Send your artwork, or a logo and a short brief, and request a free 2D mockup preview.
  3. Approve the proof. Nothing goes to print until you approve it, so check the sizing, spelling and colours carefully.
  4. Production starts. The lead time is listed on each product page and is often 24 business hours after artwork approval. Allow time for delivery in your event plan rather than cutting it fine.
  5. Unpack and set up. Most of our frame-based displays are tool-free and ship with a soft carry bag. A practice build of your SEG pop up display before the event helps the day run smoothly, and each product page confirms what comes in the box.

Good to know before you order

  • Print errors are reprinted free.
  • Custom-printed graphics cannot be returned once the proof is approved, so confirm the size and format first.
  • Standard, non-custom items can be returned within 7 days of delivery if they are unused and in their original packaging.
  • Backdropsource has made custom printed fabric displays since 2004.

For questions about specific formats, sizes and features, see the FAQs below.

Frequently Asked Questions

What is a SEG pop up display? +
A SEG pop up display is a collapsible frame dressed in printed fabric with a silicone strip sewn around its edge. The strip presses into a groove in the frame and pulls the graphic flat and taut. This gives an exhibition stand or retail space a clean, wall-like finish. You can swap the fabric later and keep using the same frame.
Which SEG pop up display suits a 3x3m trade show booth? +
A 3m-wide straight media wall in 4*3 or 4*4 usually suits a 3x3m booth. The 4*3 is 2.3m high and the 4*4 is 3m high, so the right one depends on the venue's height limit. Add a 1m counter at the front if you want a welcome point. Allow for the 0.4m wall depth and the 37cm counter depth.
Is a curved SEG media wall better than a straight one? +
A curved wall is better if you want the backdrop to wrap your stand and catch people walking past at an angle. A straight wall is better for flexibility. The SEG Popup Curved Media Wall comes in 3*3, 3*4 and 4*3 and starts from NZD 1726 complete. The SEG Popup Straight Media Wall comes in ten sizes and starts from NZD 1118 complete.
What is the difference between the standard and backlit SEG counters? +
The backlit counter is lit from inside so its printed graphic glows, while the standard counter is not lit. The standard SEG popup counter comes 1m or 2m wide, 1m high and 37cm deep, from NZD 1166 complete. The Popup SEG Backlit Counter starts from NZD 1529 complete. Both offer a replacement print only option from NZD 211.
Can I build a modular exhibition display from separate pieces? +
Yes, you can build a modular exhibition display by combining products from this range on one stand. A common mix is a main wall, a narrow 1*4 tower and a counter, all printed with matching artwork. Each piece is ordered separately, so you can rearrange them for different booth sizes or add more pieces for bigger shows.
How much is a SEG pop up wall graphic without the frame? +
A replacement print only (no frame) for the SEG Popup Straight Media Wall starts from NZD 221, and for the SEG Popup Curved Media Wall from NZD 393. The final price depends on the module size you choose. Order the same product and size as the frame you own so the silicone edge fits the channel properly.
What does the internal showcase SEG pop up display include? +
The SEG Popup - Internal Showcase with Recessed LED Ring is a complete wall with a recessed display nook lit by an LED ring, designed to put a single product in the spotlight. It comes in eight sizes, from 1*3 (0.77m W x 2.3m H) to 4*4 (3m W x 3m H), and starts from NZD 1484 complete. Check the product page for full contents.
Which SEG pop up option has a TV mount and shelves? +
The TV mount and external shelves model is the one to choose when you want screen content and physical products on the same wall. It comes in 1*4, 2*4, 3*3, 3*4, 4*3 and 4*4 module sizes and starts from NZD 1280 complete. Confirm the screen requirements on the product page before ordering so your monitor suits the mount.
Are SEG pop up displays suitable for in-store retail promotions? +
Yes, SEG pop up displays work well in-store for product launches, seasonal campaigns and entrance branding. Narrow 1*3 and 1*4 towers fit tight floor space, and a counter can double as a sampling or demo station. Because the frame is reusable, you can order a new replacement print for each promotion instead of buying a whole new SEG popup display.