SEG Media Wall and Non-Lit Fabric Displays

A SEG media wall gives your expo stand, shop or office a seamless, wrinkle-free fabric backdrop with no lighting to run. Choose a width and depth, then request a free 2D mockup.

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800+ Products available
50,000+ Orders
30+ Countries
22+ Years experience
SEG Media Wall and Non-Lit Fabric Displays
800+ Products available
50,000+ Orders
30+ Countries
22+ Years experience

Not sure which display fits your booth?

Get a free 2D mockup with your artwork — see exactly how it looks before you order. 7,000+ happy exhibitors.

Talk to an expert
Not sure which display fits your booth?

What our customers say

4.9from 7,200+ reviews
Excellent print quality. We were so happy with our the Shell scheme Exhibition Graphics we got from BackDrop Source NZ. We were provided tracking details through WhatsApp which was odd, but everything arrived as expected. And the quality of the graphics was very good. We used them at an Expo over the weekend just been and everything was the size and quality we wanted.
Heidi B.NZ
Great quality and exceptionally fast delivery Very happy with the result. Our backdrop is light and very portable, and looks excellent on display. Thank you! In the photo it’s just the wall at the back.
Paul DNZ
Easy to assemble and looks great I was pleasantly surprised how easy the backdrop was to put together (and disassemble afterwards) and how good it looked on the night of our event. Made our workshop guests feel like celebrities - all that was missing was the red carpet!
Simon YNZ
Amazing service and product Super fast team.. helpful on live chat always got back to me within 10 minutes on email about art work.. great price.. their process is very quick and slick ..
Justin L.NZ
Fabulous Service and Product We have ordered new skins for our media wall 3 or 4 times in the past, and have always been happy with the product, which is so easy to use and change out. This time we had a few additional requests; we wanted a double-sided product, had a fairly low-resolution image we wanted up to 3m wide... and of course, we needed it in a hurry! The team were amazing to deal with. The product arrived early, and we were blown away by the absolutely outstanding quality of the image. Thank you so much, we will be customers for life!
Amanda B.NZ

Why choose a SEG media wall over a pop-up banner?

A SEG media wall uses silicone edge graphics. A thin silicone strip is sewn around the edge of a dye-sublimated fabric print and pushed into a channel in an aluminium frame. The fabric pulls taut as it goes in, so you get crisp, wrinkle-free edges with no hardware showing at the front. That finish is what sets it apart from a roll-up banner or a pop-up that looks tired after one show.

  • Premium look: the graphic sits flush in the frame, so your brand reads as a solid wall rather than a temporary stand.
  • Reusable: the frame stays the same while the print can be swapped for a new campaign or event.
  • Portable: fabric folds down, and most frame-based displays are tool-free and come with a soft carry bag.
  • Lower-impact choices: ask about PVC-free fabric options such as 600D eco polyester.

If you are replacing an older pop-up or tension fabric stand, a fabric media wall is a clear step up in finish. It also moves easily between an expo stand, a showroom and the office.

Is a non backlit SEG display bright enough for your stand?

For most booths, shop walls and offices, yes. Dye-sublimation printing puts the colour into the fabric itself, so a well-lit hall or store gives a non lit SEG display strong, even colour without any LEDs behind it.

When non-lit makes sense

  • Convention centres and retail floors with good overhead lighting
  • Reception and feature walls that stay up long term
  • Media walls for photos and interviews, where you control the lighting at the front
  • Budgets that need to cover the stand, counter and graphics, with nothing left over for a lighting kit

When to look at a lightbox instead

A backlit SEG lightbox is worth comparing if your stand sits in a dim corner or you want your logo to glow across the hall. Otherwise, going non-lit means there is no power to organise at the venue and nothing electrical to pack or check.

Which SEG fabric media wall width suits your space?

Start with the floor space you have booked or the wall you are covering, then choose the width. The free-standing media walls in this collection run from 0.85m to 6m wide, with heights of 2m to 3m depending on the model.

  • 0.85m to 1.2m wide: entrance signage, a branded corner or a narrow retail wall
  • 2.5m to 3m wide: the back wall of a 3x3m trade show booth or expo stand
  • 4m to 6m wide: larger stands such as 6x3m, stage backdrops and launch events

The 3m W and 6m W walls are available at 2.5m H or 3m H with a 120mm depth. Choose 3m H when the venue allows it and you want your branding above people's heads. Check your exhibitor manual for height limits before you order.

Media wall sizeComplete fromReplacement print only from
0.85m W x 2m HNZD 842NZD 193
1m W x 2m HNZD 674NZD 207
1.2m W x 2m HNZD 931NZD 240
2.5m W x 2.5m HNZD 1568NZD 463
3m W (2.5m H or 3m H)NZD 1809NZD 532
4m W x 2.5m HNZD 2268NZD 689
5m W x 2.5m HNZD 2722NZD 840
6m W (2.5m H or 3m H)NZD 3025NZD 975

Do you need a free standing display wall, a frame or a special shape?

The media walls are complete units designed to be the main backdrop of your stand. If you need a size that is not on the media wall list, or a smaller panel for a shop or office, look at the frames. Each SEG fabric display frame is sold by aluminium profile depth, and the widths and heights are listed on the product page.

Frame depths at a glance

  • 60mm: the slimmest profile, in compact sizes such as 0.5m W x 1.5m H, 1m W x 1m H and 2m W x 2m H
  • 80mm: a similar spread of compact sizes with a slightly deeper profile
  • 120mm: large formats such as 3m W x 3m H and 4m W x 2.5m H, plus long, low panels like 4m W x 1m H

A SEG fabric frame also works as a feature panel beside a media wall. That lets you build a layered SEG wall display across a bigger stand without buying one oversized unit.

Other shapes in the range

  • Curved display: 0.85m W or 1m W x 2.5m H x 80mm D, complete from NZD 1228
  • Non-lit folding display: 0.85m W or 1m W x 2m H x 80mm D, complete from NZD 1045
  • Foldable display counter: a branded front desk, complete from NZD 1018
  • Oversize display, 4m H: for stages and high-ceiling venues, complete from NZD 2777
Frame depthExample sizesComplete fromReplacement print only from
60mm0.85m W x 2m H, 1.2m W x 2m HNZD 534NZD 116
80mm0.85m W x 2.5m H, 1.5m W x 1m HNZD 541NZD 113
120mm2m W x 2.5m H, 3m W x 2.5m HNZD 726NZD 108

How do you get from artwork to a finished wall before your event?

Missing a show date is the biggest worry with custom print, so plan backwards from your event.

  1. Choose the product, size and depth that fit your space.
  2. Send your artwork, or request a free 2D mockup to see your design on the display first.
  3. Approve the proof. Nothing goes to print until you do.
  4. Production begins. The lead time is listed on each product page and is often 24 business hours after artwork approval.
  5. Your graphic is dye-sublimation printed on fabric, then packed and sent.

Measure carefully before you approve, because custom-printed graphics cannot be returned once the proof is signed off. If a print error is on Backdropsource's side, it is reprinted free.

When comparing SEG fabric display NZ suppliers, check three things: whether the price covers a complete unit or print only, whether you see a proof first, and how print faults are handled. Backdropsource has made custom printed fabric displays since 2004.

What will it cost to refresh your graphic later on?

This is where a SEG media wall earns its keep. The frame is reusable, and every product in this collection has a replacement print only option with no frame, so later campaigns cost much less than the first order.

  • 1m W x 2m H wall: complete from NZD 674, replacement print only from NZD 207
  • 3m W wall: complete from NZD 1809, replacement print only from NZD 532
  • 6m W wall: complete from NZD 3025, replacement print only from NZD 975

Even if you only have one event booked now, the same frame can carry a rebrand, a seasonal promotion or a different event's message. Keep the frame and carry bag together, and order a new graphic when your message changes. For questions about sizing, depth and counters, see the FAQs below.

Frequently Asked Questions

What size SEG media wall do I need for a 3x3m booth? +
The 3m W wall is the natural fit for a 3x3m trade show booth. It comes at 2.5m H or 3m H with a 120mm depth, complete from NZD 1809. If you want space beside the backdrop for a counter or banner, the 2.5m W x 2.5m H wall leaves more room to move and is complete from NZD 1568. Check the internal width and height limits in your exhibitor manual first.
What is the difference between a SEG media wall and a SEG fabric display frame? +
A SEG media wall is a set-size backdrop, from 0.85m to 6m wide, designed to be the main wall of your stand. A SEG fabric display frame is sold by profile depth (60mm, 80mm or 120mm) and comes in a wider choice of sizes, including small formats such as 1m W x 1m H. That makes frames a good fit for feature panels, signage and office walls as well as booths.
Is a non lit SEG display easier to run at an event than a lightbox? +
Yes. A non lit SEG display has no LEDs, so there is no power to book at the venue and no cables or drivers to pack. Set-up comes down to building the frame and fitting the graphic. The trade-off is that it relies on the venue's lighting. It works best in bright halls and stores, while a lightbox stands out more in dim spaces.
Which SEG media wall frame depth should I choose: 60mm, 80mm or 120mm? +
Choose the depth that offers the size you need. The 60mm and 80mm frames cover compact formats such as 0.85m W x 2.5m H and 2m W x 2m H. The 120mm frame covers larger formats such as 3m W x 3m H and 4m W x 2.5m H. Complete prices start from NZD 534 for 60mm, NZD 541 for 80mm and NZD 726 for 120mm.
Which SEG frame stand works best for a shop or office wall? +
For a shop or office, the 60mm or 80mm frames are usually the best fit. They come in compact sizes such as 1m W x 1m H, 1.5m W x 1m H and 1.2m W x 2m H, which suit feature walls, window displays and reception areas. For a curved accent beside a counter, the curved display at 0.85m W or 1m W x 2.5m H is another good option.
Can a curved SEG display work on a small expo stand? +
Yes. The curved display is narrow enough for a small expo stand at 0.85m W or 1m W x 2.5m H with an 80mm depth, and it is complete from NZD 1228. The curve adds shape and draws attention from the aisle without taking up much floor space. It pairs well with a straight media wall or the foldable counter to give a flat booth more depth.
What is the SEG foldable display counter used for? +
The foldable counter gives your stand a branded front desk for demos, sign-ups and sampling. It is complete from NZD 1018. A replacement print only, with no frame, is from NZD 166, so you can update the graphic when your campaign changes. It is a non-lit design, so you do not need to arrange power for it at the venue.
When should I choose the 4m high oversize SEG display? +
Choose the 4m H oversize display when you need branding that rises above crowds, such as at stage events, launches or venues with high ceilings. It is complete from NZD 2777, and a replacement print only is from NZD 850. Before ordering, confirm the venue's ceiling clearance and any stand height limits, because some expo halls restrict how tall displays can be.
How is the non-lit SEG folding display different from a media wall? +
The folding display is a compact option at 0.85m W or 1m W x 2m H x 80mm D, built on a folding frame and complete from NZD 1045. It suits entrances, pop-ups and smaller stands that need a slim backdrop in a small footprint. The media walls cover wider spans, from 0.85m to 6m, so choose one of those when you need a full back wall.