SEG Displays, Lightboxes & Booth Kits

SEG is short for silicone edge graphics. A thin silicone strip is sewn around the edge of a dye-sublimated fabric print and pushed into a channel in an aluminium frame. The fabric sits taut and flat, so you get a high-end finish without a complicated build. Backdropsource has made custom printed fabric displays since 2004, and every SEG fabric display in this range is printed to order.

A roll-up banner or vinyl print may cost less on day one. The value of a fabric frame builds over time:

• Reusable hardware: keep the aluminium frame and order new SEG graphics when your campaign, branding or event changes.
• Rich colour: dye-sublimation bonds the ink into the fabric fibres rather than leaving it on the surface.
• Easy transport: most frame-based displays are tool-free and ship with a soft carry bag.
• Lower-impact fabric: PVC-free options such as 600D eco polyester are available.

Most product pages show two prices. The complete display includes the frame and the print. The replacement print only covers the fabric. Pick the complete option if you are starting fresh, and the print-only option if you already own the matching frame.

Backlit vs non-backlit

Backlit frames hold LED lighting inside the profile, so the print is lit from behind. They are worth it when you are competing with bright hall lighting, want a shopfront to stand out after dark, or need one hero piece on your stand. You will need a power point nearby, so check what your venue provides. Lighting details are on each product page.

Non-backlit frames need no power and cost less. For example, the Non-Backlit SEG Fabric Media Wall - 3m W is complete from NZD 1809, while the SEG Frameless Fabric LED Light Box Display - 3m W x 2.5m H is complete from NZD 2288.

What the depth numbers mean

Depth is how far the aluminium profile sits out from the wall. It affects the look, the weight and which sizes are available.

• 20mm and 40mm: slim non-backlit wall-mounted profiles for offices, corridors and tight spaces.
• 60mm and 80mm: the everyday SEG fabric frame depths for freestanding and wall displays. The 80mm freestanding frames come in backlit and non-backlit versions, in widths up to 2m.
• 100mm and 120mm: deeper profiles for bigger pieces. The 120mm freestanding frames reach 4m wide, and many backlit booth walls use 120mm.
• Portable systems: folding panels are 4cm deep and pop-up frames are 0.4m deep, so allow for that in your floor plan.

If you are reordering a print, match the depth and size of the frame you already own.

1. Choose your frame and size on the product page, and check whether you need the complete display or a replacement print.
2. Request a free 2D mockup to preview your artwork on the display before anything is printed.
3. Approve the proof. Nothing goes to print until you do.
4. Production starts. The lead time is listed on each product page and is often 24 business hours after artwork approval.
5. Set up on the day. Most frame-based displays assemble without tools and pack into a soft carry bag between events.

Built to be reused

When your branding changes, a new print fits into the same SEG frame. Your next campaign then costs a print rather than a whole display. If we make a print error, we reprint it free. Standard, non-custom items can be returned within 7 days of delivery if unused and in original packaging. Custom-printed graphics cannot be returned once the proof is approved.

All SEG displays in this collection are printed to order. If you are comparing SEG display NZ options, weigh reusability, the free mockup and replacement print pricing alongside the headline price. Product-specific questions are answered in the FAQs below.